The Art of Fitness, adidas by Stella McCartney

To celebrate the 10 year anniversary of the adidas by Stella McCartney collaboration, I art directed a high energy, 8 episode workout series with the global training ambassador for adidas and personal trainer for Madonna - Nicole Winhoffer. Shot in Brooklyn, New York, we see Nicole execute her unique workouts through dance inspired moves. The campaign was global and translated into 4 languages.